lunedì 11 Aprile 2016

Facebook's Changed The 20% Ad Image Text Overlay Rule

The 20% rule no longer applies to text on Facebook ad images as of 22nd March 2016.

You may have not liked it, but at least it was easy to define. The 20% text rule for image ads on Facebook has been in force for some time. They even provided a basic grid tool that allowed you to check how much of your image was obscured by text. Without any fanfare, and certainly no notification to their advertisers, they quietly dropped the rule.

Facebook-grid-tool-e1460017066839
Facebook’s grid tool is gone.

Rather Facebook now provide a “rough” visual guide as to the impact too much text will have on the reach of your advert.

We now have to make our own judgement as to whether we've used too much text or not. They most definitely have an algorithm behind the scenes, but they are not telling us what the scale is.

Source: Social Media Today